Steve Kerr is not a fan of the media’s decision in keeping up with LaVar.
The Warriors coach referred to LaVar Ball as “the Kardashian of the NBA” while criticizing the media’s shift towards reporting on “complete nonsense” for the sake of ratings and readership.
“Where we’re going is we’re going away from covering the game, and we’re going toward just sensationalizing news. It’s not even news, really. It’s just complete nonsense,” Kerr said, per the San Francisco Chronicle. “But if you package that irrational nonsense with glitter and some ribbons, people are going to watch.”
Kerr then went on to say he talked with a number of ESPN employees who told him they don’t want to report on Ball, but their bosses instruct them to “because of the ratings, because of the readership.”
“Somewhere, I guess in Lithuania, LaVar Ball is laughing.” Kerr said. “People are eating out of his hands for no apparent reason, other than that he’s become the Kardashian of the NBA or something. That sells, and that’s what is true in politics, entertainment and now in sports. It doesn’t matter if there’s any substance involved in an issue. It’s just, ‘Can we make it really interesting for no apparent reason?'”
ESPN was heavily criticized by Mavericks coach Rick Carlisle on Sunday for publishing a story on Ball bashing Lakers coach Luke Walton and saying the 37-year-old coach “doesn’t have control of the team no more.”
“As president of the coach’s association I view the recent ESPN article as a disgrace quite honestly,” Carlisle said. “Luke Walton is a terrific young coach who’s bringing along a young team…Printing an article where the father of an NBA player has an opinion that is printed as anything like legitimate erodes trust.”
Ball has trolled his way to the top over the past year, becoming a household name largely due to his boisterous personality and outrageous comments — rather than for being the father of the No. 2 pick in the draft, Lonzo Ball.